JEMTEC

  In today’s scenario, being a woman I would like to draw an attention in balancing both the activities i.e. personal and professional life in a systematic and pragmatic manner in order to sustain in the society and to perform the tasks perfectly. In order to balance our life in these two boats we really need to have a good and healthy life and for that we should give lot of importance to yoga practice. There are certain things for the peace of mind and balancing the life in a proper way is to have a good spiritual life as well. Spirituality makes you in a peace of life and if we follow the teachings of Bhagwat Gita, which is like a manual of how to lead your life by keeping the lord in the center and performing the activities as per the scriptures prescribed. If we follow what is prescribed like getting up early morning and starting your with some nice spiritual activity though small but immensely effective like watering the tulsi plant, doing some chants in the early morning whic...

SOCIAL MEDIA IS A FAD: Some business professionals feel that social media will fall by the way side, it’s a fad. They aren’t convinced about the marketing potential of social marketing, to seek an answer to this problem, it is helpful to look at the foundations of social marketing, which is based on the concepts of community, socialisation and word of mouth marketing. The fundamental assumption of social marketing is that people are social and have an inherent need to connect with each other, initially social interactions were limited of in – person meetings, which is now being replaced by social marketing. The desire of people to socialise and the media of internet, evolving at a rapid rate for e.g.: Facebook, twitter, instagram and whatsapp etc are expanding at a fast pace and the recent trend or compulsion to work from home will further lead to larger scale social media interactions.   SOCIAL MEDIA IS FOR THE YOUNG:   Many users of social media feel that it is ...

As the world continues to evolve and marketing continues to grow more and more complex, let’s explore as to what current marketing trends will be the most important for businesses in future. Importance of the existing consumers and existing client engagement If every business increased their current client retention rates, increased the revenues from their existing client base, and received just one good quality referral from every one of their clients, the need for lead generation marketing would be greatly diminished- CRM or customer relations management the focus is on existing clients. 80 % business comes from 20% of customers Need to classify customers into A,B and C categories. More and more businesses are opening channels to encourage feedback. Customer surveys are appearing everywhere. As more and more businesses come to realize that their biggest marketing potential lies within their existing client base, we will see ...

Our tryst with advertising starts the day we are born, or launched in this world, the first cry declares we have arrived, and the team of doctors and nurses rush to assist the arrival, we advertise and cry loudly, whenever we are hungry, later we show our tantrums and cry and shout, the moment our request for kurkure, chips or chocolate is rejected. The show goes on….and perhaps die in a hospital, watching an ad. Organizations have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Baba Ramdev’s Patanjali has succeeded in carving out a 5000 cr empire, and publicity and advertising has played an important role. Advertising and other forms of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as prevention of polio, alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the eff...