JEMTEC

  Influencer marketing is significantly changing the way the marketers interact with target customers. Influencers are social media users who have a smaller fan following with a high level of interaction. In their field, they provide advice, suggestions, and insights that seem more relatable  than marketing-driven content. Despite having a smaller reach than their macro counterparts, they have a significant impact. Micro-influencers are essential partners for brands seeking to establish more meaningful and lasting connections with potential consumers because of their authentic, relevant presence and the trust they gain from their following. According to research on influencer marketing, nearly half of influencers,  are categorized as micro-influencers, Micro-influencers span a wide spectrum of interests, from fitness fanatics, cooking, fashion and beauty experts to IT geeks and travel bloggers, enabling companies to authentically and precisely target extremely niche audie...