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Showing posts from March 16, 2020

The True Business Value of Design

“Try not to become a man of success. Rather become a man of value.”  – Albert Einstein Value is an attribute that defines how much something is worth. People tend to make decisions by assessing value, such as “Should I buy that product?” or, “Should I subscribe to that service ?” As they are considering the business value of design, business leaders may ask: “Should I hire a designer?” Value is not something a designer can simply assign themselves and have a potential client automatically recognize it. However ,  designers  can focus on the business value of design and master the art of presenting themselves as value-driven professionals. Rather than focusing on embellishing their portfolio or increasing their rate, in order to boost bookings and be paid more, designers should concentrate on becoming more  valuable  to clients. Since businesses are primarily looking for results, i.e., value delivered, designers who can demonstrate they’re able to deliver value will stand out