Essential of Good Marketing Plan
Marketing Plan is a written statement of company objectives which reflect company’s strategies to sell and promote products and to increase its share and revenue. A Good marketing plan must clearly define the current position of the company in the market, Opportunities and threats for the company and the business objectives of the company. · Company Current Market Place o Current Service Mix of a Company: Various products and services company is offering in the market. o Current Market Share: The market share of the company in a particular industry. o Geographical Coverage: The areas company is covering nationally and internationally. o Sales & Distribution Network: Sales and distribution strategies of the company. o Profile of Target Market: The customers segments targeted by the company. o Competitors Available: Analyzing the competitors for the company. · Threat