OTT is the New Normal for Entertainment among Millennials
The Covid-19 pandemic has posed innumerable challenges to the world community and thrown lives out of gear across all the continents. Besides threatening our survival, the global health crisis also put a question mark on our capabilities to fight natural calamities. Affected by the Corona virus, lakhs of people died, while hundreds of thousands of people suffered physical, mental and financial hardships during the prolonged pandemic period. Extended lockdowns and movement restrictions became the norms of the day making a large section of the people ideal for months sitting at home doing nothing except being hooked to media, over-eating and less of physical exercises. The millennials and children also suffered a lot in terms of their studies, interactions, entertainment and sporting activities. The banning of several Chinese entertainment and gaming apps like TikTok by the authorities over the border tussle with China also added to their wilderness. In such a scenario, Over-the-T...