What is the right way of delivering Customer Satisfaction?
Why few companies are excelling in their field while others are not? The simple reason is they have understood the magic of delivering customer experience in the right way. Let us discuss the case of few companies. Disney The Company follows the philosophy of “exceeding the customer’s expectation”. For Disney, the front-line is the bottom line. They are the people who are interacting with the customers. Company always teaches them well and supports them. For them, every face to face interaction with customers is a moment of truth and company wants all these moments of truth to be great. For Disney, service excellence can be achieved through customer satisfaction. Google Google believes that if you are successful in satisfying your user, everything else will follow automatically. Google, since from its inception, focused on providing the best possible user experience. Whether it is designing a new Internet browser or a new tweak to the look of the homepage, they are always very