IMPACT OF CONSUMER BEHAVIOUR IN DIGITAL ERA
Digitization of products and processes has changed consumer behaviour in several ways. Changes can be found not only in human actions but also in attitudes and ethics. The music industry has been a pioneer in digitized societies. In the new millennium it has also faced the downsides of the development: digital piracy and, as a consequence of it, declining revenues. These threats are not limited to the music industry but concern many other sectors whose products can be digitized. The mainstream of previous and contemporary IS/IT research has been optimistic and emphasized the positive impacts of digitalization. Those who have considered the negative impacts, such as the consequences of digital piracy, have done it from a sin...