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Showing posts from February 2, 2018

IMPACT OF CONSUMER BEHAVIOUR IN DIGITAL ERA

Digitization of products and processes has changed consumer behaviour in several ways.  Changes  can  be  found  not  only  in  human  actions  but  also  in  attitudes  and  ethics.  The music industry has been a pioneer in digitized societies.  In the  new  millennium it has also faced the downsides of the development: digital piracy and, as  a  consequence  of  it,  declining  revenues. These  threats  are  not  limited  to  the  music  industry  but  concern  many  other  sectors  whose  products  can  be  digitized.  The mainstream of previous and contemporary IS/IT research has been optimistic and emphasized the positive impacts of digitalization. Those who have considered the negative impacts, such as the consequences of digital piracy, have done it from a sin...

Airborne Internet

Airborne Internet is a peer-to-peer aircraft communications network which is private, secure, and reliable and uses the same technology as the present day Internet. It  connects aircraft to a On ground Internet access node, including any information or data which is passed across this communication link.  It has several uses like    flight planning, en route reservations, travel arrangement and is also useful in providing the information about weather,  and for aircraft-to-aircraft communications. The security applications of Airborne Internet (A.I.) include flight tracking/deviation monitoring, in-flight video monitoring, cockpit voice/video recording. A.I. began as an underlying technology for NASA’s Small Aircraft Transportation System (SATS) and now has found new uses in communication and transportation. At present, three different companies are working on this technology .  Angel Technologies  is setting up an airborne Internet networ...

E -Commerce: A Boon to Indian Economy

E-commerce stands for electronic commerce. It means dealing in goods & services through the electronic media & interne t. E-commerce has proved to be a boon  the way business is done in India. With the increase in awareness about the benefits of online trading, there has been a significant rise in investment in E-commerce business. Hand in hand with offline trading, many established businesses, e.g. Shoppers Stop  Lifestyle, have setup online transaction channels. E-commerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations.  The E-commerce industry has been on an upward growth trajectory and is expected to overtake the US by 2034.Much growth of the industry has been triggered by increasing internet, smartphone penetration and the launch of 4G networks The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million...