JEMTEC

Our tryst with advertising starts the day we are born, or launched in this world, the first cry declares we have arrived, and the team of doctors and nurses rush to assist the arrival, we advertise and cry loudly, whenever we are hungry, later we show our tantrums and cry and shout, the moment our request for kurkure, chips or chocolate is rejected. The show goes on….and perhaps die in a hospital, watching an ad. Organizations have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Baba Ramdev’s Patanjali has succeeded in carving out a 5000 cr empire, and publicity and advertising has played an important role. Advertising and other forms of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as prevention of polio, alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the eff...