Time to change old marketing practices; Case of ICICI Bank
ICICI bank, the leading private sector bank in India, changed the way of marketing of services by targeting an unexplored market having around 100 million customers ICICI bank, India’s largest private sector bank, has launched a Facebook application ‘ Pockets’ , enabling customers to do banking services directly from Face book site. Understanding the need of their target customers especially the youth and the gen-next, the Pocket app is providing all banking services including money transfer, mobile & DTH recharge, booking of movie tickets etc. from their Facebook pages without any additional surcharge of using this payment gateway. The app also allows the customers to split and track group expenses and share them with their friends on the social media site. For pending payments, even reminders can be sent to friends via the app. To make the transaction very secure, the bank sends one-time password for every new transaction. According to Ms. Chanda Kochha