Rural Economy in India: an insight
Indian economy is getting pace and recognized among the fastest growing economy of the world and It has been the topic of discussion in the last few years. As in India only 25% of the population is living in urban areas, and the remaining people who lives in rural area are not getting economic benefits from this evolving leadership status and associate growth of the country. As a result, rural poverty level in not decreasing with much pace.So innovative thinking is required to change the status of the India’s rural people. A significant opportunity exists in rural India. In recent years it has been observed that FMCG (Fast moving consumer goods) consumption growth has outstripped the urban area. Due to some government programme like MGNREGA, purchasing power of people has been tremendously increased. Now the rural markets are on the radar of multinational companies. Better connectivity in term...