JEMTEC

Need of the hour Covid-19 has emerged as a game-changer in the society. Social distancing and Work fromhome culture are the new normal, at least till the Coronavirus pandemic continues. There are changes in the personal habits such as staying at home, spending more time on screen, using social media to communicate and using online shopping to treat and comfort themselves. As per survey conducted by Adtaxi and various other organizations, there is an increase in hours spending on social media from 6.1 hours per day to 7.3 hours a day, web browsing grows by 70%, linear TV viewing increases by 63%. More than 65% of the people find it helpful when ads provide information with regard to the current scenario. Governments and health agencies have come together to develop digital marketing strategies with specific messages that have the potential to minimize the fear about pandemic and to protect against misrepresentation that the public may encounter. This also helped to create awareness abou...