Digital Media Marketing

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Need of the hour Covid-19 has emerged as a game-changer in the society. Social distancing and Work fromhome culture are the new normal, at least till the Coronavirus pandemic continues. There are changes in the personal habits such as staying at home, spending more time on screen, using social media to communicate and using online shopping to treat and comfort themselves. As per survey conducted by Adtaxi and various other organizations, there is an increase in hours spending on social media from 6.1 hours per day to 7.3 hours a day, web browsing grows by 70%, linear TV viewing increases by 63%. More than 65% of the people find it helpful when ads provide information with regard to the current scenario. Governments and health agencies have come together to develop digital marketing strategies with specific messages that have the potential to minimize the fear about pandemic and to protect against misrepresentation that the public may encounter. This also helped to create awareness about the disease and to know about the prevention measures. These digital campaigning enhanced the likelihood of the public and motivated them to take the recommended preventive and remedial actions as necessary. Most of the brands and business houses also joined the hands with the Govt. and health agencies and positioned themselves as a good corporate citizen with the help of CSR activities, Social media marketing and through adding wonderful messages to their commercials like: "be strong, we are with you, we will overcome, together", “Stay home & stay Safe” etc.,. Selling behaviors are part of their campaign now, as basic hygiene and self protection behavior is the most effective tool currently available to reduce mortality and illness from covid-19. Now, we can see, mostly commercials include informative, educational and helpful content in their commercials to fight with disease. On the basis of customer journey and data analysis, many marketing teams switched gears to the alternative way to accelerate channel with keeping the health of others in mind. They have hit the pause button and shifted spend on event to the second half of the year and focusing on promoting their brand and resonate their audiences through digital marketing only.  

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