JEMTEC

During the referendum campaign, two seemingly contradictory political visions could be found amongst ‘Leave’ supporters. The first is isolationism, fuelled by fear of immigration and the quest for sovereignty, reinforced by the influx of refugees. In fact, many Brexit supporters have been confused about freedom of movement in Europe and immigration from beyond the EU’s borders. It should be noted here that some in the UK (particularly those from Commonwealth backgrounds) see Brexit as an opportunity to address the perception that nationals from the rest of the world are treated unfairly in comparison to EU citizens when trying to obtain the right to work and live in the United Kingdom. The second vision is that the United Kingdom should become an advocate for free trade and an offshore financial centre. Supported by the memory of the empire and the good health of the Commonwealth, as well as the desire to preserve its claimed status as the world’s leading financial centre, it affi...

As the world continues to evolve and marketing continues to grow more and more complex, let’s explore as to what current marketing trends will be the most important for businesses in future. Importance of the existing consumers and existing client engagement If every business increased their current client retention rates, increased the revenues from their existing client base, and received just one good quality referral from every one of their clients, the need for lead generation marketing would be greatly diminished- CRM or customer relations management the focus is on existing clients. 80 % business comes from 20% of customers Need to classify customers into A,B and C categories. More and more businesses are opening channels to encourage feedback. Customer surveys are appearing everywhere. As more and more businesses come to realize that their biggest marketing potential lies within their existing client base, we will see ...