New Dimensions in Marketing

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  • As the world continues to evolve and marketing continues to grow more and more complex, let’s explore as to what current marketing trends will be the most important for businesses in future.
  • Importance of the existing consumers and existing client engagement
  • If every business increased their current client retention rates, increased the revenues from their existing client base, and received just one good quality referral from every one of their clients, the need for lead generation marketing would be greatly diminished- CRM or customer relations management the focus is on existing clients.
  • 80 % business comes from 20% of customers
  • Need to classify customers into A,B and C categories.
  • More and more businesses are opening channels to encourage feedback. Customer surveys are appearing everywhere.
  • As more and more businesses come to realize that their biggest marketing potential lies within their existing client base, we will see ever increasing attention paid to the engagement of existing clients.
  • Increasing consumer wealth
  • Konica Roy, 26, makes Rs 35,000 a month. She loves Goa, but settled for a vacation in Ooty, which was nice too. Nimi, 18, earns Rs25, 000. She bought a dress at a Zara sale to match a Louis Vuitton talented to her by a former leader. The money's not a fortune however considering that the majority domestic employees in India don't even get minimum wage pay, it's a tidy sum. Placement agencies say salaries of domestic employees have gone up significantly in Gurgaon. Many of these working in high-end condominiums started at salaries of Rs 4,000-5,000 some ten years ago however are currently making around Rs 25,000 per month. "Of the 50 maids placed by us last year, some 40 are earning more than Rs 20,000 a month," says Rajesh Kumar of JMD Consultancy. Lovely Singh of We Care says more than 60% of the maids got placed in 2012 in luxury residential projects are now a day drawing salaries of over Rs 18,000 per month.
  • Empowered consumers
  • Gaya (Bihar): A group of beggars in this Bihar town has opened their own bank, which they run and manage to provide financial security in times of crisis.

    Dozens of beggars, are relying for his or her survival on alms giving from numerous of Hindu devotees at the gate of 'Maa Manglagauri Mandir' (temple) in Gaya City for years, have started the bank.

    The beggars call it Mangala Bank.
  • Content Marketing
  • All successful marketers today know that effective content marketing is the key to many areas of marketing success.
§  Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. As businesses continue to shift their mindset from pushing advertisements out to the creation of valuable content that people can engage themselves with and that they want to pull, we will continue to see the rise of content marketing.

§  Social marketing

This seems like an obvious one, but large numbers of marketing professionals are still fighting with the uses and impacts of social media within their overall marketing strategies.
•      As a current marketing trend, we believe that businesses in future will be focused on better utilizing the new social media advertisement platforms and technologies, as well as how to make better use these social tools to create stronger engagement with their current client base.
•      Here are some stats:
              52% of enterprise brands inform social media is the top driver for relationship building
  Mobile Marketing

 Mobile, Mobile, Mobile. The rise of mobile as a key player in all marketing strategies is              astonishing. In 2014 it is projected that around 35 percent of all search engine traffic will be from mobile devices.
If you want to be available for people to trace you, for people to learn more about you, and for people to purchase from you, an aggressive mobile strategy is imperative

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