JEMTEC

For number of years we have seen that market are flooded with so many fairness products. The number of fairness and skin whitening products that have been present for years and new ones flooding the market even today is a strong indication that dark is still not acceptable in India and also not considered to be beautiful in India. According to a report titled India Fairness Cream and Bleach Market Overview, 2018-2023 by a US-based market research company: “...the women’s fairness cream category is anticipated to achieve market revenues of more than Rs 5,000 crore (Dh2.69 billion) by year 2023.” When we see fellow Indians face racism in other countries, we immediately takes stand and speaks up for their support. But we forget what is going in our society; there are people around us who give dark vs fair racist opinions. In Fact in our society parents tend to compare their children if their skin tone differs in any sense. There are some old age people who often bother the girls