“Branding: Odd man is always in”
A journey of building a brand drives, through a lifelong responsibility to a mindset and a way of life that takes time, planning and perseverance, which lead to many intangible outputs like reduced price sensitivity, greater customer satisfaction, a bigger share of customer’s wallets, more referrals and higher percentage of repeat business. Strong brand and USP helps the company in positioning and to have a greater influence on customer purchase processes. Following are the examples of some big business houses, which chose the unique way to differentiate and to stay out of crowd. 1. FUTURE - A Gallery By Johnnie Walker An innovative and groundbreaking idea has power to create the magic that result in an amazing brand loyalty. Johnnie Walker , which is not known for Art business, sponsored an Art Gallery. The first ever such Art gallery of the world, “ Selling art work that has not