The disruption's disruption
‘The best companies in the world never get nostalgic, they evolve’- Shawn Kanungo Change is inevitable and in today’s fast paced markets getting disrupted is not a possibility, it is given. Many famous brands/ business models which existed for so long are nowhere today. Sooner or later some Oyo, Treebo, Delhivery or Practo might disrupt the market and may change the way things work in their segment. Disruption is not bad, provided, you are doing it to yourself (Cannibalization, in other words). Though it’s not easy and it demands hell lot of resources but it is highly recommended. Companies are required to work tirelessly and continuously redefine themselves and their brands and products. Failing to which can be fatal like what happened to Nokia and Blockbuster and many other companies. Disruption can never be a one-time deal. Companies must think over and over again to enhance value for its customers. Displacing the incumbent once is not end of the game. Skype disrupted the way