MYTHS OF SOCIAL MEDIA MARKETING
SOCIAL MEDIA IS A FAD: Some business professionals feel that social media will fall by the way side, it’s a fad. They aren’t convinced about the marketing potential of social marketing, to seek an answer to this problem, it is helpful to look at the foundations of social marketing, which is based on the concepts of community, socialisation and word of mouth marketing. The fundamental assumption of social marketing is that people are social and have an inherent need to connect with each other, initially social interactions were limited of in – person meetings, which is now being replaced by social marketing. The desire of people to socialise and the media of internet, evolving at a rapid rate for e.g.: Facebook, twitter, instagram and whatsapp etc are expanding at a fast pace and the recent trend or compulsion to work from home will further lead to larger scale social media interactions. SOCIAL MEDIA IS FOR THE YOUNG: Many users of social media feel that it is primarily