MYTHS OF SOCIAL MEDIA MARKETING

SOCIAL MEDIA IS A FAD:

Some business professionals feel that social media will fall by the way side, it’s a fad. They aren’t convinced about the marketing potential of social marketing, to seek an answer to this problem, it is helpful to look at the foundations of social marketing, which is based on the concepts of community, socialisation and word of mouth marketing. The fundamental assumption of social marketing is that people are social and have an inherent need to connect with each other, initially social interactions were limited of in – person meetings, which is now being replaced by social marketing. The desire of people to socialise and the media of internet, evolving at a rapid rate for e.g.: Facebook, twitter, instagram and whatsapp etc are expanding at a fast pace and the recent trend or compulsion to work from home will further lead to larger scale social media interactions.

 

SOCIAL MEDIA IS FOR THE YOUNG:

 

Many users of social media feel that it is primarily for the young and teenagers or college students, but the fact is that the older users are among the fastest growing users of social media. Like YouTube users are in the age range of 18 – 55. People over 65 are going for Facebook faster than any other age group. Social media is being adopted by older population which means that businesses can find their target consumers on social media.

 

THERE IS NO RETURN IN SOCIAL MEDIA MARKETING

 

 

A large number of case studies demonstrate tangible return from companies of all sizes using social media. In addition to the direct improvement in sales, other benefits like savings in customer service, on line word of mouth promotion, improved brand awareness and reputation and sale lead generation also result from social media.

 

SOCIAL MEDIA MARKETING IS NOT RIGHT FOR THIS BUSINESS

 

Most of the B2B firms have reservations about the utility of social media, though B2C firms are using social media and growing at a fast pace almost for any business there are opportunities in social media, as consumers of all the age groups are using social media. 

 

CONCLUSION:

For the people who are new to social media there is a lot to understand, both the small business owners and large MNC’s are confused about the concept, most of them are not sure about where to start, as most of them are not aware how to approach it strategically. A firm may have twitter or Facebook account, but this will not produce results, unless they have clear understanding about the objectives, like any form of marketing, a strategic plan is required for success.