What is the right way of delivering Customer Satisfaction?

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Why few companies are excelling in their field while others are not? The simple reason is they have understood the magic of delivering customer experience in the right way. Let us discuss the case of few companies.

Disney
The Company follows the philosophy of “exceeding the customer’s expectation”. For Disney, the front-line is the bottom line. They are the people who are interacting with the customers. Company always teaches them well and supports them. For them, every face to face interaction with customers is a moment of truth and company wants all these moments of truth to be great. For Disney, service excellence can be achieved through customer satisfaction.

Google
Google believes that if you are successful in satisfying your user, everything else will follow automatically. Google, since from its inception, focused on providing the best possible user experience. Whether it is designing a new Internet browser or a new tweak to the look of the homepage, they are always very careful to ensure that it will effectively serve their users. 

UPS
UPS is much focused on building and maintaining long-term relations with their customers and they treat each of them as if they are their only customers. UPS gives effective training and motivation to their employees to make them happy and successful, so that they can deliver success to their customers.

Amazon
Amazon’s mission is to become most customer-centric company on the earth, where customers can find and discover anything they might want to buy online. They are focusing on giving best possible prices. Amazon has Fulfilment Centres worldwide, helping in providing fast, reliable and right delivery to their customers with 24X7 (round the clock) Customer Service Centres. Amazon philosophy is to start with the customer and work backwards.

 


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