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Showing posts with the label Mr.Mudit Tomar

The disruption's disruption

  ‘The best companies in the world never get nostalgic, they evolve’- Shawn Kanungo Change is inevitable and in today’s fast paced markets getting disrupted is not a possibility, it is given. Many famous brands/ business models which existed for so long are nowhere today. Sooner or later some Oyo, Treebo, Delhivery or Practo might disrupt the market and may change the way things work in their segment. Disruption is not bad, provided, you are doing it to yourself (Cannibalization, in other words). Though it’s not easy and it demands hell lot of resources but it is highly recommended. Companies are required to work tirelessly and continuously redefine themselves and their brands and products. Failing to which can be fatal like what happened to Nokia and Blockbuster and many other companies. Disruption can never be a one-time deal. Companies must think over and over again to enhance value for its customers. Displacing the incumbent once is not end of the game. Skype disrupted the ...

Climate Change: A new dawn for Marketing

  Deteriorating environmental conditions have been a major concern for governments and organizations all over the world. Organizations pledging to provide eco friendly solutions to their customers and governments pushing industries hard to save the environment have lead to a new dimension of product development, promotion and overall marketing. Increasing customer awareness and health consciousness also compels industries all over the world to come up with eco friendly solutions and understanding the need of the hour Organizations are not only developing eco friendly products they are working on improving recyclability/ease in disposition of the products as well. With eco friendly solutions, not only a company can get cutting edge in the market in terms of product offering, rather it can also establish itself as a environment savvy brand. This kind of attempt also calls for special consideration from the government side and it can turn out to be a good deal. Traditional compan...

THE PARADOX OF POVERTY- BANE OR BOON

The title of this blog might make you think if I’ve lost my mind or something. I don’t blame anyone as I’d have thought similarly If I’d come across a title like this. After all, anything that deprives a human being of a dignified life can be a bane only but if we look at figures related to the spread of COVID-19 in India, we might have to think about this notion once again. No doubts, people living at the bottom of the pyramid have always been more prone to diseases like Covid-19. They are the ones who are supposed to be the worst hit and due to the poor healthcare system in our country fatalities amongst the poor are always expected to be high. As per the data released by the Ministry of Health and Family welfare, the current count of active COVID-19 patients in India stands at 49219, Around 26234 recovered in the due course and 2549 deaths have been recorded. If we look at the state-wise figures, as on the 14th.May, Maharashtra has the highest no. of cases (25922 cases) followed ...

India’s Paradox of Plenty

Paradox of plenty or the resource curse (Richard Auty used this term for the first time I 1993) refers to a paradox that countries having abundant natural resources tend to grow slower than other countries having relatively fewer resources. This paradox generally refers to natural resources like oil etc., but in India we can attribute the same to Demographic mileage also. Countries like Japan, Canada etc. despite have successfully brought themselves up even without having demographic dividend. Despite having the largest chunk of young population, around 35% in the age group of 22-38, we are unable to take advantage of this demographic dividend. Last year, Aspiring minds did a study on the employability on the young engineers and concluded that around 94% of the engineers are not employable, or we can rather say they are not industry ready. NASSCOM-McKinsey report said that not more than 26% of Indian engineering graduates are employable. This is not about engineering only, the sa...