Climate Change: A new dawn for Marketing

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Deteriorating environmental conditions have been a major concern for governments and organizations all over the world. Organizations pledging to provide eco friendly solutions to their customers and governments pushing industries hard to save the environment have lead to a new dimension of product development, promotion and overall marketing. Increasing customer awareness and health consciousness also compels industries all over the world to come up with eco friendly solutions and understanding the need of the hour Organizations are not only developing eco friendly products they are working on improving recyclability/ease in disposition of the products as well.

With eco friendly solutions, not only a company can get cutting edge in the market in terms of product offering, rather it can also establish itself as a environment savvy brand. This kind of attempt also calls for special consideration from the government side and it can turn out to be a good deal.

Traditional companies considered environment friendly activities to be a part of their CSR efforts only. But gone are the days when companies could rely on their social arms to get these things done. Now-a-days Companies like Starbuck, IKEA and other have been turning the world upside down in order to not only establish and redefine their brand but also to gain cost advantage wherever possible. This was bound to happen but is happening now and it is no more a choice only those who adapt to this phenomenon will survive in long term.

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