Climate Change: A new dawn for Marketing

By

 

Deteriorating environmental conditions have been a major concern for governments and organizations all over the world. Organizations pledging to provide eco friendly solutions to their customers and governments pushing industries hard to save the environment have lead to a new dimension of product development, promotion and overall marketing. Increasing customer awareness and health consciousness also compels industries all over the world to come up with eco friendly solutions and understanding the need of the hour Organizations are not only developing eco friendly products they are working on improving recyclability/ease in disposition of the products as well.

With eco friendly solutions, not only a company can get cutting edge in the market in terms of product offering, rather it can also establish itself as a environment savvy brand. This kind of attempt also calls for special consideration from the government side and it can turn out to be a good deal.

Traditional companies considered environment friendly activities to be a part of their CSR efforts only. But gone are the days when companies could rely on their social arms to get these things done. Now-a-days Companies like Starbuck, IKEA and other have been turning the world upside down in order to not only establish and redefine their brand but also to gain cost advantage wherever possible. This was bound to happen but is happening now and it is no more a choice only those who adapt to this phenomenon will survive in long term.

Comments

Post a Comment

Popular posts from this blog

Teacher As: Critical Pedagogue

By
Education is not only a process of cognitive development. It is a process of overall development of the child. The whole teaching learning process consist with three important components i.e student, teacher and curriculum. In the process of curriculum construction, evaluation and feedbacks are an important aspect to redesign the curriculum. Evaluation cannot be made on the basis of academic achievement of the students. Teacher should play an important role in the construction of curriculum as well as transaction of curriculum. Thus there is a need that teacher should take initiative to evaluate the whole education system as a Critical pedagogue. It is an ability to evaluate our teaching and the practices prevailing in existing education system critically in relation to methods and practices adopted by the teacher to teach concern pedagogical subjects. Ira Shor defines “ Critical pedagogy is habits of thought, reading, writing and speaking which go beneath surface meaning, first impr...
Read more

ROLE CONFLICT PROBLEM AMONG WORKING WOMEN

By
Women of India have marked their significant presence in the world in various fields. They have been given the status of power and prestige in India.    Indian women has got much more significance in today’s developing times. Where until lately, they were shadowed by patriarchal dominance, the contemporary women in India have moved beyond all social boundaries to emerge as triumphant leaders of tomorrow. Not only has She taken up courageous roles in society, her own individuality as a ‘woman’ has now got an improvised meaning. The world has changed for females in India now. The daughters are pursuing successful ambitions in the male dominated corporate scenario and mothers are taking up flextime jobs to showcase their exceptional managerial talent. Today, our women have stepped out to become bread earners of the family. Although the trend is yet developing in India, The IT-BPO sector is becoming a female dominated industry in India with a significant number of capable a...
Read more

Rights and obligations of Issuer, Participant and Beneficial owner under the Depository Act, 1996

By
As per section 17 of depository Act the rights and obligations of the depositories, participants and the issuers whose securities are dealt with by a depository shall be specified by the regulations. Under the Depository Act, 1996 depository means a company formed and registered under the Companies Act, 1956, and which has been granted a certificate of registration by SEBI under sub-section (1A) of Section 12 of the Securities and Exchange Board of India Act, 1992 ). (Section 2(1) (e)) Work of Depository- The word ‘depositary’ is defined as “the party of the institution (company) receiving a deposit. A depository holds securities (like shares, debentures, bonds, Government Securities, units etc.) of investors in electronic form. Besides holding securities, a depository also provides services related to transactions in securities. It acts as a trustee of the owner since the securities are entrusted with him in trust. He is also the agent of the owner of the securities. Thus...
Read more