The Science of Decision Making
Essentially, a decision is a choice among possibilities. It involves assessment of the courses of action available and a determination of the action ( or nonaction) to take. A decision occurs when a person with an unfulfilled need takes an action to satisfy that need or Desire. Intuitively, “a good” decision is one that selects the best available course of action in the face of uncertainty about the consequences. Why is there uncertainty? because decision making does not necessarily have all the relevant information in hand. You can't by logic alone weigh having coffee with friends against the library session. Will having coffee with friends end on a pleasant note for the future? Will the reading prove relevant to what’s asked on the exam ? You can't know the definitive answers to these questions at the time you have to make your decision.
Decision trees provide an intuitive, useful way to visualise
decisions, summarising optional courses of action, outcomes and consequences
and uncertain event contingencies. It can be used to analyse personal and
professional decisions. A method of analysing decisions in terms of expected
utilities, using a decision tree as a tool, is generally accepted as the
rational method of making an ideal decision.
Often construction of the tree initiates a search for information to
reduce uncertainties about what consequences will occur, how they are related
to the decision maker’s goals, and the likelihood that the decision-relevant
event will occur. This is an effective way of taking right decision at the
right time.
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