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Showing posts with the label Mudit Tomar

Declining Diesel vehicle sales: End on an Era??

M aruti recently announced to phase out its Diesel engine production and sales in India by 1 st .April.2020. A day later comments from Tata Motors went into the same direction quoting that producing Diesel engines especially the smaller ones are not justifying the investments involved. Automobile production is a capital intensive business and inadequate ROI is bound to worry automakers. These concerns and steps are not happening just like that. Following are some of the key Reasons for diversion of focus from Diesel vehicles to other fuel systems: ·          Deregulation of the Diesel prices in India brought Diesel prices near to that of Petrol, and it has been a key reason for decline in the sales of Diesel vehicles . Diesel cars are more expensive than the Petrol cars but due to low Diesel prices as compared to Petrol, lot many customers preferred to buy Diesel cars knowing the fact that running cost will be lower in the case of Diesel v...

Factors contributing to the substantial growth of Indian E commerce and impact of E commerce on customer buying behavior’

E-Commerce is not a new buzzword for Indian customers but in the last 4-5 years Indian e-commerce market witnessed exponential growth like never before and this seems to be just a mere beginning. E-Commerce implies sales and purchase of goods and services online, or funds transfer over an electronic network, mainly internet. These transactions could be on any nature: ·          Business-to-business ·          Business-to-consumer ·          Consumer-to-consumer (OLX etc.) ·          Consumer-to-business. From development of first online selling system developed by Michael Aldrich in 1979 to global e-commerce sales reaching around US$ 2842 million, e-commerce has came so far. Indian Brand Equity Foundation (IBEF) estimates Indian e-commerce to be worth US$ 188 billion by 2026 [An estimated US$ 12 billion market (in t...

Disruption: The new normal ????

Disruption is the new normal. The term disruption sounds familiar to our ears now but it wasn’t that famous way back in 1997 when renowned HarwardBusiness School Professor Mr. Clayton M Christensen tossed the term Disruptive Innovation in his book ‘The innovator’s dilemma’. He described Disruptive Innovation as something innovative that a company does, either in its business model or with its offerings, at the low-end of any market. Once it is able to mark its strong presence there, then it moves up the ladder and challenges the other prominent players in the segment. As per Christensen, a disruptive innovation starts as an experiment early and then heads towards making the current business model obsolete. Disruption is also not confined or limited to large corporations only. It can be easily exercised by small/new companies. He also described the difference between disruptive innovation and sustainable innovation. While the later focuses on improving the existing products, the f...