COMPARING BJMC AND BMC COURSES: A CLOSER LOOK (Check Job Profiles and Key Difference Points)

 Two well-known programs in the field of mass communication and media studies are the Bachelor of Journalism and Mass Communication (BJMC) and the Bachelor of Mass Communication (BMC). Although they both explore the complex media landscape, their courses of study, career opportunities, and skill sets couldn't be more different. We need to investigate these differences further in order to understand the subtleties of BJMC and BMC classes.   

When deciding on these couses, students often feel overwhelmed. There are some students that see very little difference between the two couses and think they are very similar. Consequently, this post will serve as a guide for you to comprehend the distinction between them as well as some significant shared characteristics of the courses.

Students in the Bachelor of Mass Communication programme gain knowledge about the production, dissemination, and reception of ideas. They gain knowledge of media technology as well as the cultural and social effects of these innovations. Media such as television, radio, newspapers, and online platforms including social media, video sharing sites, and blogs are all part of mass media that students study.


Writing for newspapers and magazines, as well as public relations, photography, and broadcast journalism are all topics covered in both classes. The goal of both the Bachelor of Mass Communication and the Bachelor of Journalism is to produce journalists that are competent in all the numerous facets of contemporary journalism. Students gain hands-on experience in the real world by writing about and collaborating with actual people. Investigating and confirming stories is a major focus in journalism schools. Coursework may cover topics such as audio/video production, photography, blogging, print design, and writing. 

Bachelor of Journalism and Mass Communication (BJMC):

This course is designed to educate students in the field of journalism, preparing them for a career as journalists. The Bachelor of Journalism and Mass Communication (BJMC) programme provides students with a comprehensive and immersive education in their field, combining theoretical knowledge with practical skills. The Bachelor of Journalism and Mass Communication programme has a duration of 3 years, divided into 6 semesters. Applicants who have successfully finished their 12th grade from an accredited educational board and achieved a minimum of 50% marks in the examination are eligible to submit an application for the BJMC Course. 

The course seeks to cultivate the necessary abilities for a profession in journalism, as well as information and public relations. It also incorporates the most recent technology advancements in this field. This programme will equip students with the necessary skills and knowledge to pursue various occupations in the field of media and communications, such as journalism, content writing, print and digital media publicity, editing, press relations, website development, advertising and promotion management, and media management.

Undergraduates enrolled in BJMC receive a well-rounded education that prepares them for careers in the ever-changing media and communication industries. It includes both the academic background and hands-on experience that are necessary for success in a wide range of media fields. Some important parts of the BJMC program are as follows:

Focus of the Curriculum:
Journalism ethics, media law, news reporting, editing, Graphics, along with mass communication field (Public Relations, Media Research, Event Management, Advertising and digital media) creation are just a few of the many topics covered in the BJMC curriculum.
Students learn the ins and outs of print, broadcast, web, and investigative journalism, among other forms. 

Improvement of Abilities:
The BJMC programs place a strong emphasis on practical training. Photography, video editing, radio broadcasting, and news writing etc. are some of the hands-on activities that students are participating in.
They acquire research, communication, and critical thinking abilities necessary for a career in journalism, as well as the ability to use a variety of media channels effectively.

 
Job Descriptions:
Media organizations, news agencies, radio firms, newspapers, and online media platforms, PR Agency, Advertising Agency, Research Organisation are common places where BJMC alums find work as reporters, editors, content creators, and correspondents.
Their career paths may also take them into fields like media research, communication consulting, or public relations. 

 Bachelor of Mass Communication (BMC): 

In contrast, The programme is designed for undergraduate students and offers a comprehensive education in both the theoretical and practical areas of communication. The duration of the study is three years, and the minimum need to enrol in a Bachelor of Mass Communication programme is successful completion of 12th grade from a recognised educational board.

The Bachelor of Mass Communication programme focuses on developing skills in problem-solving. The primary goal of the BMC curriculum is to cultivate graduates who possess not only a degree, but also the ability to analyse and effectively handle real-life scenarios. A graduate in mass communication should possess the capacity and ingenuity to effectively handle any issue that may occur in their daily professional life.

 Some things that set BMC courses apart are:

Diversity in the Curriculum:
Among the many diverse topics covered by BMC students are advertising, public relations, film studies, media management, visual communication, communication theory, and more.
It teaches students about the many dimensions of mass communication, which opens up many doors for them in the media sector.

Learning New Abilities:
Courses in BMC, like those in BJMC, place an emphasis on hands-on training, but with a broader scope because it focus only on mass communication field. Media marketing, public relations, advertising campaign planning, filmmaking, and multimedia content development are some of the abilities that students learn.
Audience behavior analysis, Communication strategy development, and cross-platform media project execution are among the skills they acquire. 

Job Descriptions:
There is a wide variety of industries that can use BMC grads, including advertising, public relations, marketing, film, television, digital media, and corporate communications.
Career options include advertising, public relations, media planning, social media management, content strategy, filmmaking, event planning, and communication consulting. 

Important Distinctions:

Journalism, the news media and mass communication (PR, Advertising, Media Research, Event Management, New Media etc.) field are the main foci of BJMC, whereas only advertising, public relations, and cinema studies are just a few areas that BMC addresses.

Differences in Content: Although both programs provide hands-on experience, BJMC offers a more varied curriculum that goes beyond the realm of traditional journalism.

Graduates of BJMC tend to work in journalism and mass communication field, but those of BMC can choose from a broader variety of advertising, public relations, marketing, film, and other media-related professions.

Essentially, although both BJMC and BMC courses cover the same subject in terms of media and communication, they are designed to appeal to different interests and professional goals. Whether one is interested in delving into the intricacies of journalism or the complex domain of mass communication, both classes provide an exciting exploration of the fascinating media landscape.

--By 

Mr. Rohit Sharma

Assistant Professor

Department of Media and Communication Studies

JIMS, Greater