Career opportunities after BAJMC

 Communicators across the globe have been informing, spreading awareness, and entertaining the masses with their creative content in the form of news, blogs, vlogs, podcasts, social media posts, and many more. These communicators through various mediums like print, electronic and digital media play vital roles in disseminating information about current events throughout the world. To become a good communicator, one must acquire a degree, take some experience and explore the world of mass communication.

The entry point for this world is BA(JMC) – Bachelors of Arts Journalism and MassCommunication. A three-year undergraduate degree programme in journalism and mass communication BA(JMC) allows you to learn about and experience the industry. It is one of the most sought-after courses, and more students are starting to see BA(JMC) as their future.Students who complete BA (JMC) might find employment in a variety of industries. There is a significant market for graduates of journalism and mass communication bachelor's programmes in the media sector. Some of these are:

PRINT MEDIA

The oldest, yet preferred by writing lovers Print Media has a lot more to offer than you think. The field ranges from daily newspapers to weekly, fortnightly, or monthly magazines.For various profiles, one can opt to go from a field reporter as a correspondent to copy editor or sub-editor at the office desk, you can go up to the editor’s rank. Other profiles that can be taken up in the print industry are:

·         Columnist

·         Photojournalist

·         Feature Writer

·         Graphic Designer

·         Cartoonist

Though people working in the print industry are not known and familiar faces and do not enjoy the stardom of the television industry, their investigative journalism and sharp reporting have been strengthening the fourth pillar of democracy for ages.

 

 

ELECTRONIC MEDIA

The first thing that comes to anyone's mind when we talk about news is, anchoring reading news or informing you about the recent development from across the globe. Working in this industry may be both enjoyable and rewarding. You cover something new every day, and you frequently interact with intriguing new people. You frequently have the opportunity to attend historical occasions, something most individuals do not get to do as part of their work. Important information must be communicated to the public via radio and television on this subject.

·         TV Anchor

·         Radio Jockey

·         Reporter

·         Cameraman

·         Researcher

·         News Analyst

·         Script Writer

·         Motion Graphic Designer

Further through sound knowledge of electronic media, one can proceed to make a career in the film industry as well. The industry provides wide range of career options including

·         Direction

·         Script Writers

·         Cameraman

·         Cinematographer

·         Video Editor

·         Lyricists

ADVERTISING

Be it ‘Masterji, PitajiKi PatloonEkBilangChotiKar Do’ or ‘It’s Finger Lickin’ Good!’– who don't recall these tagline and slogans used for Cadbury 5star chocolate and KFC. Candidates with a high level of creativity – having skills to communicate their messages in a line or two that can be remembered for ages can opt for the advertising industry. It is the field that provides you opportunities to work with the top-notch minds of the industry who have championed the art of selling through communication. So, if you have that originality, pick your path and start riding with these roles.

·         Advertising Copywriter

·         Product Photographer

·         Art Director

·         Copyeditor

·         Copywriter

·         Graphic Artist

·         Graphic Designer

·         Illustrator

·         Motion Graphics Designer

·         Production Artist

·         Producer

·         Web Designer

PUBLIC RELATION

Maintaining relationships between the public and an organisation is the science and art of Public Relations. Any entity be it a business organisation, a non-profit organisation, an institution, or an individual that needs to be exposed to the public and maintain its public image uses Public Relationsas a tool.Professionals in Public Relations are frequently expected to write, edit, attend press conferences, and organise events for the local community. To find out how the general public views a brand, they also carry out research and examine data. This is one field of Mass Communication that provides multiple job opportunities in various government sectors also.

Various profiles in the industry include:

·         Public Relation Officer

·         Field Publicity Officer (Mostly used by Ministries for their PROs)

·         Publicity Inspector (The term popular in Indian Railways)

ONLINE JOURNALISM

A BA(JMC) candidate may choose to work as anonline journalist. The digital journalist must have the ability to write clearly and succinctly. The most crucial aspects of news reporting are its editing and presentation, captivating captions, and crucial facts. Awareness of content curation, keywords use and SEO management would give an edge to online journalists.

Candidates have various employment alternatives than the media and broadcasting, including graphic design, marketing, teaching writing and reporting at any college, and starting their picture studio.

Other than these above-mentioned profiles, there are many other avenues that a BA(JMC) candidate can opt for, including Corporate Communication – a subsection of Public Relations, Media Research- an evergreen field with heavy salary packages, and Event Management, and Digital MediaMarketing. Above all these options, one can explore the endless possibilities of Social Media Platforms where you can use your classroom teachings and skills learned during college days to create a space for you. You never know, the next Pragya Mishra, Amit Agarwal, or Ajit Anjum is you.

Mohd Kamil, 

Assistant Professor, Department of Media and Communication Studies, JEMTEC, Greater Noida