DIGITAL CONSUMERISM, PROTECTION AND PREDATORY PRICING IN INDIA

By

 With globalization followed the rise of digital platforms and consumer services in India. In the olden times, a consumer would not fiercely put its bet on online products but was made simpler through regulatory assurance and consumer protection in India. The rise in Digital consumerism created space for relevant markets to foster the Indian economy. As prescribed by the UNTCAD model, India adopted its competition law in the year 2002. And set up Competition Commission of India a year later which replaced the MRTP Act. The Act[1] seeks to ensure fair competition in market and aims to curb the negative aspects through its regulatory authority. CCI[2] along with Consumer protection forums at district[3], state & national level in turn helped the Indian consumers. It ensured timely refunds and guaranteed its  consumer fair prices. And made the consumer ready to take the digital leap in making its nation a digital economy.

 

Escalation

While tracing this digital growth, we find that it was majorly achieved through internet connectivity, speed and easy accessibility through the Telecom service providers. As these providers play a significant role in Digital India. And the growth is quite evident in both Public and Private sectors.

The online retailers opened its door to various industries like, Food, Pharmaceutical, Fashion & especially Beauty industry which earlier seemed impossible. As sale and purchase of online beauty products by female consumers was a big NO. One such retailer that made this beauty leap in India is NYKKA. The Company was launched in India in the year 2012,  and has grown by about 350% and currently running at about 600 crore run rate. The escalation could only be explained through relevant market, geographic & product dimensions based on locations of customers.  Being an online retailer NYKAA realised the gap and joined hands with various international luxury brands to cater the needs of its consumers. It also owes it success to the digital revolution that diminished the demand-supply gap.

Similarly big online retailers like Amazon established itself as a dominant player in the Indian market soon after its launch in 2012. While, Amazon [4] was trying to escape the antitrust scrutiny through the US Antitrust authorities, Amazon.in made its way to the homes of Indian consumers through one day prime delivery and low prices.

 


[1]The Competition Act, 2002

[2]The Competition Act, 2002, S-7

[3]The Consumer Protection Act, 2019, S-28

[4]Amazon’s Antitrust Paradox by Lina Khan , Yale Law Journal, VOLUME126; 2016-2017NUMBER3JANUARY 2017564-907

 

 

Comments

Post a Comment

Popular posts from this blog

Teacher As: Critical Pedagogue

By
Education is not only a process of cognitive development. It is a process of overall development of the child. The whole teaching learning process consist with three important components i.e student, teacher and curriculum. In the process of curriculum construction, evaluation and feedbacks are an important aspect to redesign the curriculum. Evaluation cannot be made on the basis of academic achievement of the students. Teacher should play an important role in the construction of curriculum as well as transaction of curriculum. Thus there is a need that teacher should take initiative to evaluate the whole education system as a Critical pedagogue. It is an ability to evaluate our teaching and the practices prevailing in existing education system critically in relation to methods and practices adopted by the teacher to teach concern pedagogical subjects. Ira Shor defines “ Critical pedagogy is habits of thought, reading, writing and speaking which go beneath surface meaning, first impr...
Read more

ROLE CONFLICT PROBLEM AMONG WORKING WOMEN

By
Women of India have marked their significant presence in the world in various fields. They have been given the status of power and prestige in India.    Indian women has got much more significance in today’s developing times. Where until lately, they were shadowed by patriarchal dominance, the contemporary women in India have moved beyond all social boundaries to emerge as triumphant leaders of tomorrow. Not only has She taken up courageous roles in society, her own individuality as a ‘woman’ has now got an improvised meaning. The world has changed for females in India now. The daughters are pursuing successful ambitions in the male dominated corporate scenario and mothers are taking up flextime jobs to showcase their exceptional managerial talent. Today, our women have stepped out to become bread earners of the family. Although the trend is yet developing in India, The IT-BPO sector is becoming a female dominated industry in India with a significant number of capable a...
Read more

Rights and obligations of Issuer, Participant and Beneficial owner under the Depository Act, 1996

By
As per section 17 of depository Act the rights and obligations of the depositories, participants and the issuers whose securities are dealt with by a depository shall be specified by the regulations. Under the Depository Act, 1996 depository means a company formed and registered under the Companies Act, 1956, and which has been granted a certificate of registration by SEBI under sub-section (1A) of Section 12 of the Securities and Exchange Board of India Act, 1992 ). (Section 2(1) (e)) Work of Depository- The word ‘depositary’ is defined as “the party of the institution (company) receiving a deposit. A depository holds securities (like shares, debentures, bonds, Government Securities, units etc.) of investors in electronic form. Besides holding securities, a depository also provides services related to transactions in securities. It acts as a trustee of the owner since the securities are entrusted with him in trust. He is also the agent of the owner of the securities. Thus...
Read more