A Next Generation towardsDigital Communication

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In new era of emerging technologies, it has become crucial to be active on digital communication platforms to share ideas, business plans, business marketing and efforts towards business and brand expansion through the use of such technology. It is evident that digital communication technology is being applied by various business section for the development of their brand and product. A large number of studies help to find about this kind of digital communication, its application, advantages and the growth it prevails.

Various business strategies are visible on different digital platforms functioning for the growth and development of business. There are numerous factors such as visualization affecting such kind of business strategy applying digital communication. It is necessary to adapt the change in digital era and to develop digital communication skills for growth and development.

Nowadays, business section is trying to facilitate itself with the emerging technology to reach its consumers. Therefore, different forms of communication, ways of marketing and promotion are being applied to influence consumers. The majority of the population has access to internet and that percentage continues to grow. In 2019, 54.8% of all global households had internet access, and brands are constantly working upon strategies to engage with their users. Harvard Business Review found that 73% of consumers use more than one channel when researching potential purchases. This study showcase that a good percent of business section people are tend to do digital communication through different platforms during corona period and a large number of people become active upon Instagram, Facebook and WhatsApp. On the other hand, platforms like You Tube is used by a less number of business section for business growth and expansion.

Images as medium are used more than any other medium during digital communication followed by videos which is evidently showcase the use of visualization as major technique applied for digital communication. People find this mode of communication inexpensive for their business growth and there are other reasons also such as familiarity with digital platforms usage and no time and space boundation while making efforts for business growth on such platforms. A number of people agree in numerous studies upon the fact that the business growth is taking place since applying digital communication for their business while a few also experience low rate of growth. People are willing to recommend digital communication for business development but a few also refused to recommend the same. They prefer using different platform sover others for business growth and a good number of people are also in favor of applying text based digital communication for the growth of business. They are also agree upon that providing response through digital communication to potential customers and consumers help in business development. A large number of people apply social media campaign through digital platforms and enrich such communication with their consumers. Digital narratives and data visualization helps the visitors and media to depict the information and convey the exact message to the user through various digital platforms applying digital communication.

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