DIGITAL MARKETING

 

Doing marketing on a digital platform is called “DigitalMarketing”. It is basically promoting and advertising a business online through different channels like social media such as e-mail, mobile applications, websites etc. Digital marketing has resulted as a great and successful tool for both small and large-scale businesses. This is a type of marketing which is categorized into different digital marketing types depending upon the type of business and the strategies adopted. This can be divided as

 

1.      Social Media Marketing: Promoting business on different social media platforms like Facebook, Instagram, LinkedIn, Twitter etc.

2.      E-Mail Marketing: Sending out e-mails to many different groups of people for promotion purposes.

3.      Search Engine Optimization (SEO): Optimizing search engines (like Google) to derive traffic to websites using different SEO techniques such as using different keywords.

4.      Search Engine Marketing (SEM): Increasing a business’s presence on different websites by paid advertising.

5.      Content Marketing: Creating and posting relevant content which sticks to the goal and the idea of business. Such as blogs, video content etc.

6.      Pay-Per Click Advertising (PPC): It is a type of marketing where the advertiser pays money to the publisher, each time someone clicks on the ad posted.

7.      Affiliate Marketing: A marketing type which is based on the performance of the marketer promotes products or services of some other business and earns commission or other benefits.

 

Ever since the Covid-19 pandemic hit in, digital marketing has risen rapidly. Almost every business venture is going online. Digital marketing is a much less risky marketing type than the physical marketing because it requires minimal capital investment with maximum business growth (if only correct marketing strategies are adopted and optimized to the fullest).

 

Talking about the minimal capital investment, digital marketing is done in both organic and paid ways which is another catchy feature of it.

 

ORGANIC MARKETING: The organic marketing on social media platforms means that the owner does not need to invest or pay the money for the promotion of their product/service. Such type of Social Media Marketing (SMM) is usually for the building of brand. Initially for every business start-up online, organic marketing is quite suitable. Generally, people move towards the paid marketing for their business expansion but presently, organic marketing is suggested for the start-ups and many small-scale businesses.

 

PAID MARKETING: The paid marketing is based on the investment means some amount of money is paid in order to get the company’s product/service promoted. This technique is the advanced way of marketing when compare with organic marketing. In this, the owner has to pay a fixed amount for each post related to the product which they wish to promote. Hence, it is concluded that this is the era of digital marketing.