E-Pharmacy: Opportunities Ahead

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E-Commerce is one of the business segments which is most expanding sector globally. In India also E-Commerce industry is growing at a very fast rate and attracting more and more investors and customers. Though most of the segments of e-commerce are saturated and have stiff competition but still E- Pharmacy is one segment in Indian market that is not widely tapped and having great potential. In Indian e-commerce industry, E-pharmacy is the new vertical which is receiving great attention from government and investors now days.

 

Current market size of E-pharmacy in India is around $512 million and it is growing at very fast rate and is estimated to reach the figure of US $3,657 million by 2022 growing at a CAGR of 63%. Though the e-pharmacy segment in India is at its budding stage but it is promising the high potential to be one of the large industry segments in the coming future. E-Pharmacy might account for around 15%-20% of the total Indian pharmaceutical sales in the coming 10 years. (According to Frost & Sullivan in a recent white paper on e-pharmacies in India)

 

Business Model:

The focus of business model of E-Pharmacy is to save customers time and money thus making the medicines sell much easier and easily reachable. Selling prescribed and over the counter medicines (OTC) online at cheaper read with large variety and full transparency on rates and discount is the basic business model used by most of the E-Pharmacy players.

Key Stake holders are the customers and pharmaceutical companies and distributors. Revenue is generated by online advertisements, sponsorship listing and profit earned by selling medicines online.

 

 

 

 

 

 

 

 

Comments

  1. Anshika Verma31 August 2020 at 12:42

    Nice blog very useful information I will visit again to read more your post....!!!
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