E-Choupal System: An Initiative by ITC

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E-Choupal is a modern method to associate with farmers using E-facility intended to analyse the difficulties encountered by them and to increase the production using innovative practices. Focused at establishing direct interaction with farmers in rural areas. Intended to meet  the unique characteristics of Indian agriculture, taking into account insufficient substructure and by involvement of different stakeholders.Principles of E-Choupal: In order  to make e-Choupal   functional and spread awareness among  the farmers, there are certain steps as designed by ITC to make sustainable model.It is efficient supply chain management technique that aims to provide value to various stakeholders. E-choupal System provides various benefits such as:
1)Itupturns potential of the Indian farmer trapped in a vicious circle which includes lack of  manpower, poor investment , Low productivity, lack of good market orientation .
2)Expand the competitive position in agriculture of India
3)Building a positive cycle of enhanced productivity
4) Ability to manage risk and improved quality
5)Farmers can check ITC’s price  on the website and compare it with nearby mandis on the computer.
The key area of concern is that the farmers are still not much aware about the benefits of E-choupal system . Also they have to face challenges such as Frequent power cuts and Poor Network connectivity. ITC needs to first work in this regard so that E-Choupal can serve as a boon to the economy of our Country.


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